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5 Christian Book Promotion Tips – Find Your Audience And Sell Books!

by | Dec 24, 2013 | Book Promotion

5 Christian Book Promotion Tips - Find Your Audience And Sell Books!

After you have written your Christian book and had it published, it’s time to turn your mind toward promoting it to your target audience. When it comes to Christian book promotions, it is important to use a mix of different marketing methods to make sure people know your book was released. This post will share five Christian book promotion ideas that will help you find your niche audience and sell books.

Christian Book Promotion Ideas


Build your readership by creating a blog. A blog is useful because you can share your experiences of writing the book, which is especially effective if you’ve written a non-fiction book. Give readers a little bit of insight as to why you wrote the book and share who you are. Long gone are the days of writers being obscure! Your readers want to know who you are and how they relate.

When you promote your book on various social media sites, discover the hashtags being used. Initially hashtags were reserved for Twitter, but most sites are now utilizing the hashtag feature. Hashtags allow you to focus your attention on your target audience. Despite what some authors think; your book isn’t for everyone! Is it for women? Children? Or related to a certain age range? Find your audience on social media and attract them back to your blog where you provide value.

And make sure to use variety when posting to your blog! Use a mix of personal posts, inspirational music videos and highlights from other publications to give your blog mass appeal.


Network with Christian bloggers and ask them to become an affiliate of your book. Pay them an agreed upon percentage for each book sold. Offering a special discount to their readers can also be a great incentive for Christian bloggers to feature you on their blog.


Record a weekly podcast and talk about the main idea of your Christian book. If fiction, tell the listeners about your characters and storyline. If it is a non-fiction book, then share with your audience why you wrote the book and how it helped you.


Christian book promotions through email can be very effective. When readers subscribe to your newsletter, you can share excerpts, motivational quotes, upcoming events, but most of all make sure it’s exclusive content. The idea is to create a buzz about your book and give readers a chance to share the information with others. Providing them information not found on your blog or website, gives them an incentive to sign up for your newsletter.


Don’t forget traditional book promotion! Word of mouth is still a great way to get information out about your new Christian book. Set up a table at Christian conferences or any conference that your target audience would attend. There are a great number of people who do not rely on the Internet for purchases. Meeting people at these outlets will give you an opportunity to be more personable and interact with your audience directly. Many books are sold on a handshake and a conversation.

Any one method will increase your exposure but coupled together you can really expand your readership. Whatever methods you choose for Christian book promotions, be prepared to devote a lot of time to it. With the right mindset and dedication, you’ll sell your books and grow your readership.