A picture is worth a thousand words, and in this case, it can be worth a lot of money, as well. The cover of an e-book can often be the final – or only – factor that customers use when making their purchases. It can also be the key difference in your audience’s eyes between a trusted professional and a wannabe amateur. Your credibility and your profits are on the line, so it’s important that you ask yourself, how much of your e-book sales will your cover be responsible for?
What E-Book Sales Will Your Cover Really Make?
There’s only one way to really determine how many e-book sales will your cover make, and that’s through trial and error. If you’re just starting out, consider yourself lucky. You have the freedom to change your e-book cover as often as you want without drawing too much attention. You can run several different experiments – a professional design versus one of your own, what designs make the best thumbnails, and so on. If you’re an established author or are making a print book available in e-book format, your cover will be more synonymous with your book’s identity, so I would only recommend changing it one or two times for the sake of experimentation.
Either way, you may be surprised by the difference! Your customers, however, won’t be. Your cover will be the first thing they see of your e-book, and they’re going to be shopping according to what can really seize their attention and make a lasting impression. If you prioritize that split-second interaction and use it to the best of your ability, then your sales are sure to reflect that.
How much in e-book sales will your cover make? Have you had any luck with the changes you’ve made? Are there any ideas that you’re just itching to put into motion? I’d love to hear all about what has and hasn’t worked for you!