One of the writers I follow on Twitter, tweeted the following:
I’m wondering just where in cyberspace my question tweets go. B/c I rarely get replies. What’s up w/ that?
When I saw her tweet I laughed a little to myself because its something I’ve seen expressed by a lot of people on Twitter.
With so many people tweeting random thoughts, how many of your tweets are really being read? And if you yourself are on Twitter to promote a blog, business, book or product, are you tweeting to a captive audience or to a selected few?
Sidenote: Watch this hilarious video if you want to know what Twitter looks like in real life!
On the flip side, there are several “social media gurus” who claim Twitter is a great place to market a blog, business, book or product.
For months, even though I had a Twitter account, I would just observe my timeline. Hardly any tweets… just me observing the interactions of others.
And all of these social media gurus who said that Twitter was the best thing since sliced bread!?! You know what they said the secret was to gaining a captive audience?
Now this is a huge, so I want you to really pay attention.
Engage your audience.
It simply means that you need to read and respond to the tweets of others, and not just your friends and family. You need to actively engage your target audience in the manner you’d like them to do you.
Believe it or not, it works! Not only on the Twitter platform, but blogs, Youtube, Facebook, you name it!
So for those of you who are wondering why there is no support for your tweets, blogs, Facebook posts, etc…aside from great content, are you responding to tweets, blogs, and the Facebook posts of others? Now granted, you can have great content and respond to other people’s tweets and there will still be those who just skim past your content. But if you actively engage your audience, you will eventually build a dedicated audience.
Tomorrow, I’m going to discuss why a lot of Twitterers, Facebookers, and blogs (this one included), gain support then lose momentum. But in the meantime…
What is your Twitter experience like? Are you only tweeting your friends? Or are you actively engaging your target audience? Please share in the comment section below.