Yesterday I was sitting at my desk working on something for a client when I received an alert from Facebook saying someone had posted a message to my wall. So I clicked out of what I was working on and headed over to Facebook and someone had posted the following:
BUY MY BOOK!!! [Book Title redacted] [Book Link redacted]
I sighed, deleted the post from my page, and went about my day. About two hours later, I received a notice on Google+ this time from a different author and again they’d randomly posted their link on my page and the words BUY MY BOOK!!!
And because this happened twice in one day, I decided to write you guys and share the importance of authentic book marketing.
Authentic Book Marketing
Book marketing can be tough and for the majority of us writers it just doesn’t feel natural. We’re writers! We’re not marketers! We just want to write our books and not have to deal with selling it.
Listen, I get it…. I feel the EXACT same way.
And it’s because of this feeling of not wanting to market, I think many writers become frustrated and post their book links absent of authenticity.
Many of you are still writing your books, so I want to encourage you not to follow this book marketing trend where authors are randomly spamming people’s pages – BUY MY BOOK!!!
I can guarantee you that it’s an ineffective way to engage your target audience and will likely have the opposite effect of what you’re seeking.
I mean think about it…
When was the last time someone spammed you and garnered your support?
You’re more likely to respond or engage if the person has established some kind of relationship with you and has genuinely shared the value in purchasing their book or product.
Why do you buy certain books or services?
For me it’s because of engagement, reviews are good, I’ve read an excerpt, the product looks professional, the book marketing was interesting, I feel the person will deliver a quality product, or lastly because I feel it’s worth the price. But never because someone yelled at me to BUY THEIR BOOK! And I’m sure it’s the same for you.
In being an authentic book marketer, remember what motivates you to buy and act accordingly.
When you hear “be authentic,” I want you to hear “create a conversation.”
Don’t broadcast! That’s what billboards, banner ads and pop-ups are for! If you’re going to use social media as a book marketing tool, create a conversation and be social.
How’s the book marketing going for you? Share in the comment section below. I’d like to hear all about it.