Now that you have your audience’s attention, how do you keep them involved? Here are four book marketing basics to gain continuous support from your readers while marketing your book:
Book Marketing Basics – Tip # 1
Say thank you – This seems obvious but sometimes we forget that a simple thank you goes a long way with your supporters.
As a self published author, you likely have access to everyone who purchases a copy of your book from your website. For Internet purchases, send a quick email thanking the customer for their purchase. Use this as an opportunity to request a review on Amazon.
As a traditionally published author, you may not have the same access, but using the name provided for an autographed copy at a book signing and saying thank you can leave a lasting impression.
“John, thank you so much for coming out and showing your support. I hope you enjoy the book and I look forward to reading your review on Amazon.”
Book Marketing Basics – Tip # 2
Acknowledgment – Like saying thank you, acknowledging your supporters should also go without saying but I see this important book marketing basic often ignored.
Depending on the number of people you interact with on social media, you may not be able to acknowledge every tweet, email or comment. However, in the early days, when your followers are small in number and your blog supporters are like family, this small gesture can definitely create a personal relationship with your supporters and make you stand out from your peers.
Book Marketing Basics – Tip # 3
Post good content – Whether you are posting on your blog, Twitter, Facebook or any of the other social media sites, posting good content will help you garner support. Your supporters are tuned in but to KEEP them tuned in, you have to provide them something of VALUE.
And let’s not forget the obvious, a great follow up book!
Book Marketing Basics – Tip # 4
Support other authors – I could do a whole blog post on this one (and I may in the future) because it sometimes gets overlooked as a way to gain support. I think we’ve all heard the saying what goes around comes around. Normally there’s a negative connotation involved, but we forget that it can be something positive as well! It really can be that simple when it comes to showing support to other authors. If you support your fellow author by retweeting their tweets, commenting on their blog, purchasing their book, and going to their events it creates a team environment and you can partner together so that their supporters can likely become a supporter of yours and vice versa.
These four book marketing basics if executed are a golden opportunity to create a positive interaction with your audience. Every person who purchases your book could:
- Buy another book
- Visit your website/blog
- Subscribe to your newsletter and become a regular reader
- Follow up on social media and become a part of your community
- Share your book with other people
Have you tried any of these book marketing basics? What kind of result did you receive? Please share in the comment section below.
NEXT POST: Understanding the importance of branding