Book Marketing Services: Strategic Guidance for Nonfiction Authors
Publishing your book is just the beginning of your author journey. The real challenge often comes in getting your book into the hands of readers. Professional book marketing services can help you create a strategic plan that maximizes your book’s visibility and sales potential while opening doors to broader opportunities.
Expert Book Marketing Strategy for First-Time Authors
As an experienced book marketing consultant with over 16 years in the publishing industry, I provide comprehensive guidance to help authors navigate the complex world of book promotion. My book marketing services are designed specifically for nonfiction authors who want to maximize their book’s impact without wasting time and money on ineffective tactics.
Many first-time authors invest countless hours writing their books, only to be disappointed by minimal sales and visibility. The right marketing strategy can make the difference between a book that languishes in obscurity and one that reaches its intended audience while creating opportunities beyond book sales.
Professional Book Marketing Consultation
My book marketing services include two focused one-hour Zoom consultations designed to create a customized marketing plan for your specific book and goals. During these sessions, we’ll develop a comprehensive strategy that leverages both proven marketing principles and emerging opportunities.
Unlike generic marketing advice, my approach focuses on practical, actionable strategies tailored to your book’s genre, target audience, and your personal strengths as an author. I provide guidance based on real-world experience publishing and marketing successful books.
What My Book Marketing Services Cover
My book marketing consultation sessions address the full spectrum of promotional strategies available to authors:
Foundation Elements for Book Marketing Success
We’ll ensure your book has the essential marketing foundations in place:
- Target audience identification and understanding reader pain points
- Understanding how your book description affects maximum conversion
- Strategic title and subtitle development
- Understanding keyword and category optimization (Amazon SEO) for improved discoverability
- Pricing strategy across formats (ebook, paperback, audiobook)
Author Platform Development
Building your author platform is crucial for sustainable book marketing. You’ll learn the importance of:
- Author Central profile optimization
- Mailing list development [Watch my guide to Author Central]
- Lead magnet creation and email sequence development
- Website and landing page optimization
- Social media strategy including YouTube, Instagram, and other platforms
- Content marketing approaches that establish your authority
Visibility and Promotion Strategies
We’ll discuss proven tactics to increase your book’s visibility:
- Strategic timing of purchases to maximize Amazon algorithm benefits
- Review generation strategies that maintain compliance with platform policies
- Media kit development for professional outreach
- Podcast, YouTube, and radio appearance opportunities
- Speaking engagements and book signing strategies
- Promotional site opportunities including BookBub
- Advertising options including Amazon Ads and Google Ads
- Publicity approaches that generate organic interest
Long-Term Author Success
Beyond your current book, we’ll discuss:
- Opportunities beyond book sales including speaking, consulting, and courses
- Creating a sustainable book marketing timeline that grows with your author career
- Measuring results and adapting strategies based on performance
The Book Marketing Consultation Process
My two-session approach is designed to provide both strategic guidance and implementation support:
Session One: Strategic Planning
In our first one-hour Zoom consultation, we’ll:
- Evaluate your current marketing efforts and results
- Identify your book’s unique selling points and target audience
- Assess your current author platform and assets
Session Two: Implementation and Refinement
In our second one-hour Zoom consultation, we’ll:
- Develop a customized marketing strategy tailored to your book
- Create a prioritized action plan for implementation
This two-session format ensures you not only receive strategic guidance but also have support during the critical implementation phase.
When Dr. Alleyne came to me, he was just one month from publishing his first book and believed he had completed all necessary marketing preparations. However, our consultation revealed critical gaps in his strategy.
“I wasn’t quite sure what to expect from my 1 hour consultation with Stefanie. My book was done and print-on-demand ready to go on sale next month. My social media sites were also done and up and running. As a first time author, I thought I had all my bases covered. However after my consultation with Stefanie, I was made aware of key strategic gaps in my marketing strategy. Stefanie is a consummate professional. She gives advice and recommendations with confidence, clarity, and passion. This is only possible because she’s already traveled down the path (several times) that I am just now attempting to traverse. If you need help getting your book off the ground, over the finish line, or in your target audience’s hands, she is definitely worth contacting. Thank you Stefanie!”
Alise reached out after completing her manuscript to develop a comprehensive marketing plan for her book’s release.
“Thank you so much for everything that you were able to help me with! I was able to learn so much about marketing, social media platforms, and using Amazon! I wish you nothing but the best in your future!”
Key Principles of Effective Book Marketing
My book marketing services are built around several core principles that drive successful author promotions:
Holistic Opportunity Assessment
Successful book marketing goes beyond just counting sales. We’ll explore the full spectrum of opportunities your book can create, including speaking engagements, consulting opportunities, media appearances, and platform growth.
Strategic Publishing Timeline
Nothing sells your first book like publishing your second book. We’ll discuss how to maintain momentum through strategic publishing timelines that build upon your initial book’s success.
Targeted Approach
Effective marketing requires understanding exactly who your book is for and how it addresses their specific needs. We’ll develop precise targeting to ensure your marketing reaches the right readers.
Adaptable Strategy
The book marketing landscape changes constantly. We’ll create flexible strategies that can adapt to new opportunities and platform changes rather than rigid plans that quickly become outdated.
Sustainable Systems
Instead of one-time promotional pushes, we’ll develop sustainable marketing systems that continue working for you with minimal ongoing effort, allowing you to focus on your next writing project.
Investment in Your Book's Success
My book marketing services are available as a focused two-session package priced at $500. This investment includes:
- Two one-hour Zoom consultation sessions
- Resource recommendations specific to your book
- Implementation guidance for your highest-priority tactics
This targeted approach allows you to benefit from professional marketing expertise without the ongoing expense of hiring a marketing team or the uncertainty of trial-and-error self-promotion.
When to Seek Book Marketing Services
The ideal time for book marketing consultation is 1-3 months before your planned publication date, though authors at any stage can benefit:
- Pre-Publication Authors: Optimize your book elements for marketing success before finalizing them
- Recently Published Authors: Develop a strategic plan to gain momentum and visibility
- Established Authors: Refresh your marketing approach to reach new readers and opportunities
The sooner you develop a cohesive marketing strategy, the more effectively you can position your book for success.
Note: The Book Marketing Consultation is ideal for authors who have completed or nearly completed their manuscript and are preparing for publication or have recently published. If you’re earlier in your writing journey, consider my Book Writing Coaching services first.
Ready to Elevate Your Book Marketing Strategy?
Ready to develop a strategic marketing plan for your book? Complete the application below to schedule your book marketing consultation. Within 24-48 hours of submitting your application, you’ll receive a payment link to secure your spot. Once payment is complete, you’ll be able to schedule your two one-hour consultation sessions at times that work best for you.